Channel · Creative
Find the ad that makes people call.
Fair ad tests, one change at a time. It plans the sprint, writes the shot lists, checks what you film, and tells you plainly what won.
Sprint 1 is ready. Pick three concepts. About 2 minutes.
Pick 3 2Matrix
After picks 3Briefs
After the matrix 4Upload
Due Sun 11 Oct 5Readout
Due Sun 25 Oct
In plain English
Every two weeks it brings fresh ideas, you pick three, film them on your phone, and it tells you which one won.
What it watches
Grounded in what your customers say.
Ideas come from your reviews, your site and your competitors. Every term is translated: “hook” means the first two seconds, the bit that stops someone scrolling.
- MonAbout 9 ad ideas, 3 recommendedyou pick
- TueTests built · two ads, one thing changedfair
- WedShot lists you can film on a phonebriefs
- SunUploads checked against brief and Meta specs2 passed
- MonYou set the budget and approve the launch$336 cap
- Day 14Readout · Test 1: B is leaningwinner
What it proposes · one at a time
Its own loop, every two weeks
Idea to answer in a fortnight.
-
Ideas
Every second Monday, about 9 ad ideas, with 3 recommended.
-
You pick
3 of them. It never picks for you.
-
Tests
Two ads with exactly one thing changed, like the opening seconds.
-
Briefs
Scene-by-scene shot lists you can film on a phone.
-
Upload and check
Each video checked against its brief and Meta's specs.
-
Launch
You set the budget and approve. Only then does anything reach Meta.
-
Readout
A clear result, leaning one way, or too close to call.
What you control
You stay in control.
You pick
It never picks concepts for you.
You set the budget
For every single test.
You launch
Nothing reaches Meta until you approve the launch.
How it's measured
A win means what you'd call a win.
Each test is two ads with one thing changed, so the result tells you what actually made the difference.
Result
A clear result, leaning one way, or too close to call.
Leads
From each ad in the pair, over the same days.
Connects to · launches go through your Meta account
- Meta Ads
- Your phone camera
Questions people ask
Do I need a video team?
No. Briefs are shot lists you or a staff member can film on a phone.
Who picks what to test?
You do. It recommends 3 of about 9 ideas, and you choose.
What if a video doesn't match the brief?
It checks each upload against the brief and Meta's specs before anything launches.
Can I buy Creative on its own?
Yes, but launches need your Meta account connected.
What happens to the winner?
It keeps running on its own budget, and what it proved can become a business-brain update you approve.
Pairs well with
Better together.
Creative finds what to say. Meta Ads keeps the budget on what works.
Creative · price
a month. Priced on its own. Add or drop it any time. 14 days free.