Growth, one yes at a time.

machine.work finds the next best change for your website, ads and outreach. It writes it, waits for your yes, ships it, then tells you straight whether it worked.

Get your free audit See how it works

Plugs into the tools you already pay for

Sound familiar?

Marketing shouldn’t be a second job.

Agencies send reports.

You wanted results, not a PDF every month explaining why there aren’t any.

DIY tools send 400 issues.

And no time to fix any of them, so they sit there, glowing red.

Nobody knows what worked.

Something went up. Was it the new page, the season, or luck? Nobody can say.

The fix

So machine.work reads your site, ads and inbox, writes the one change worth making, and tells you straight whether it worked.

While you sleep

It reads everything, every morning.

Your site, your rankings, your ad accounts, what AI says about you. Then it lines up the one change worth making and waits for you.

06:00 Run Night shift Coastal Plumbing Co
  1. 06:00Read Search Console · 412 pagesread-only
  2. 06:04Crawled your site · 6 broken links3 fixes
  3. 06:09Asked ChatGPT “best emergency plumber Manly”competitor named
  4. 06:16Google Ads · 6 searches spent $247, 0 leadsblock?
  5. 06:24Meta · “Drain camera reveal” seen 4.2× a weektiring
  6. 06:40Wrote 4 changes, with the whywaiting on you
Your business brainshared by every channel
Services
Blocked drains, hot water, emergencies
Service areas
Manly, Dee Why, Mona Vale
Reviews
“Came out at 11pm” comes up a lot
Competitors
3 tracked in your suburbs
Google Search Consoleread-only
Google Analyticsread-only
Webflowconnected

How it works

What ships without asking you
Set per type of change. Spend changes always need a person.
Titles & descriptions
Ask firstShip & tellAutonomous
Content
Ask firstShip & tellAutonomous
Technical
Ask firstShip & tellAutonomous
3 changes waiting for youReview

Autonomy, your way

The rules

You stay in control.

How it works

Edit before it ships

Every change is editable. Tweak the wording, then approve.

Undo anything

Every change records exactly what it replaced, so it can be put back.

Read-only where it counts

Search Console and Analytics are read-only. Your ad accounts stay yours.

Spend needs a person

Ad spend changes always wait for you. The Meta guardrail can only ever pause.

The channels

Five channels. One machine.

Pick any combination. Each channel is priced on its own.

SEO + AI search

Rank higher on Google and get named by ChatGPT, Bing, Claude and Gemini.

machine.workSEOOverviewPlanResults
Clicks from Google are up 31%. 8 changes need your OK.
Clicks
4,468+31%
Seen in Google
74,799
Avg position
8.9
AI visibility
48/100

Google Ads

Stop paying for searches that never become customers.

What your spend bought · last 28 days
$539went on searches that were never going to bring work
“plumber jobs northern beaches”$146“drain unblocker bunnings”$127“how to unblock a drain”$118

Meta Ads

Pause tired ads before they waste money, and back the ones that work.

Ads to watchMeta Ads
Drain camera reveal
Seen 4.2× a week. 42% fewer clicks.
Tiring
Quote within the hour
Clicks are holding.
Watch
Guardrail · Emergency callouts
Paused at 06:04. It can pause. Never spend more.
Paused it

Creative

Find out, two weeks at a time, which ad actually makes people call.

TEST 1 · ANo hot water this morning?
TEST 1 · B · LEANINGHot water back today.

Outbound

Personal outreach to the right local businesses, with facts it can back up.

First email · waiting for your OK · to Hamish, Seaforth Body Corporate
Hi Hamish, I noticed Seaforth looks after six buildings with hot water units that are 12 to 15 years old 1. That's the age they tend to fail. We're local, licensed, and on site within an hour after hours. Worth a quick chat about who holds the after-hours contract?
1 Seaforth Body Corporate building register
ApproveEdit

The receipts

Proof, not promises.

We only count changes we made. If another agency also works on your site, their changes aren’t counted as ours.

A real client, so far

~24 clicks/wk

Extra clicks from our changes alone, on a 90-day read. PROOF needs the client’s OK.

Biggest winners we droveLast 90 days · demo account
≈ 63 extra clicks a week from our changes.
Rewrote title and description on Hot Water Repairs✓ ≈ 30/wk
Published: What a Hot Water System Costs in Sydney✓ ≈ 21/wk
Linked three guides to Emergency Plumber✓ ≈ 10/wk

The Monday email

What shipped, what won, what’s waiting for you. Wins first, with one-tap approvals.

machine.work → you · Mon 07:00
Your week: 2 wins, 3 things waiting
New listing · Hot Water Repairs≈ 30 clicks/wk
Raise Hot Water budget to $36/dayApprove
Publish: Emergency Plumber guideApprove

Tell it once. Every channel uses it.

Services, suburbs, reviews, competitors, tone and what’s worked. Connected Google Ads? Onboarding already knows your suburbs.

Services
Blocked drains, hot water, emergencies
Service areas
Manly, Dee Why, Mona Vale
Tone
Straight-talking, no jargon
What has worked
“24 hours” in titles

From the changes library

Small changes. Measured wins.

Browse every change
Hot Water Repairs Sydney | 24 Hours
Same-day hot water repairs across the Northern Beaches…
✓ ≈ 30 clicks/wk

Rewrote the Hot Water Repairs listing

SEO · Low risk

$247
saved on searches with 0 leads

Blocked 6 searches that never called

Google Ads · Low risk

Tiring
Seen 4.2× a week, 42% fewer clicks

Paused “Drain camera reveal”

Meta Ads · Low risk

Picked 3 concepts for Sprint 1

Creative · You choose

Hi Hamish, I noticed Seaforth looks after six buildings with hot water units that are 12 to 15 years old 1…

First email to Seaforth Body Corporate

Outbound · Waits for you

Signs of a blocked drain →
Burst pipe: what to do →
Emergency Plumber

Added links from three guides

SEO · Low risk

404 × 6
→ 200
Each one records what it replaced

Fixed 6 broken links on the blog

SEO · Shipped & told

Free audit

See what we’d change first. Free.

Takes about two minutes, no login. You get technical issues, searches you nearly rank for, your real competitors, how often AI assistants mention you, and the first changes machine.work would propose.

Get your free audit
Free audit · coastalplumbing.com.au2 min
Technical issues14 found
Searches you nearly rank for23
Real competitors in your suburbs3
Mentioned by AI assistants1 of 4
First change we'd propose
Rewrite the listing for Emergency Plumber
Get the full list

Fair questions

Does it replace my agency?

It can, or it can work alongside one. It only counts the changes it made, so you’ll always know exactly what it added.

What can it change on my site?

Titles and descriptions, links between your pages, image descriptions, broken links, page sections and new articles. Each one waits for your yes unless you’ve said that type can just go.

What if I don’t like a change?

Edit it or decline it before it ships. After it ships, hold to revert and the old version goes back.

How do you measure results?

Website changes are compared against pages it didn’t touch, at 28 and 90 days. Ad changes are judged on cost per lead and leads, before and after.

Do I need to be technical?

Nope. It’s all plain English, and approving takes one tap.

Which website platforms work?

Webflow, WordPress, Wix, Framer, Ghost, Shopify and GoHighLevel.

Is my data safe?

Search Console and Analytics are read-only. Ad changes happen in your own account. You can export or delete your data any time.

Let the machine do the work.

You stay the boss. It does the doing.

Get your free audit Start free trial